To discover the CEO of YOU, you must become purpose-driven. Establishing a purpose gives your practice it’s the reason for existence. The purpose of your practice will serve as a guiding force upon which every other decision is rooted. It will set the tone for who your practice exists to serve. And it will dictate how you will use your time, attention, and resources to serve your niche market better than anyone else.
The parable of the bricklayers
Once there was a man who came across three bricklayers busy at work. The man asked the first bricklayer what he was doing. “I’m laying bricks,” the worker replied. He then asked the second bricklayer the same question. “I’m putting up a wall,” he said. The passerby then asked the question one more time, this time to the third bricklayer. His response: “I’m building a cathedral.”
The moral of the story
As this short anecdote clearly demonstrates, 3 people can be doing the same thing but for very different reasons. The first bricklayer represents those people who labor exclusively for a paycheck. Their job is a list of tasks that needs to be completed, but they take no pride in the outcome. This is what I call, a minimum thinker. This kind of person only does the minimum required and nothing more and is usually a complainer.
The second bricklayer appears to be motivated by a sense of completion and seems to have a bigger vision than the first worker. This kind of person works a little bit harder to accomplish the goal. Perhaps, they would add a few extra minutes here and there in order to see the goal to completion. This kind of person is your average thinker. They usually limit themselves to only what they can see and do. This kind of person lacks imagination and as a result sometimes they miss great opportunities in life.
But the third bricklayer was no doubt driven by a deep desire to create a structure that would enhance the lives of all who would come to that place for years to come. Every brick was a step towards that grandiose vision and aspiration. This type of person is usually willing to do what it takes because their ultimate objective is to leave a legacy. Such individuals operate from a deep sense of purpose. I call these people maximum thinkers. They live on purpose and seek to create something bigger than them. They have a great impact on their families, communities and sometimes the world.
Some very important questions
Which one are you? Do you know why you do what you do? Why did you choose your current career path? If you are in private practice, do you know why? If you have a corporate lease, do you know why? Those are very important questions you need to answer. Knowing you WHY will give you passion and fulfillment in your work.
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” – Simon Sinek
Why is purpose important?
Establishing a purpose gives your practice its reason for existence. The purpose of your practice will serve as a guiding force upon which every other decision is rooted. It will set the tone for who your practice exists to serve; and it will dictate how you will use your time, attention, and resources to serve your niche market better than anyone else.
The strategy and values of practice may be adjusted over time as the practice grows, change, and move into new markets, but the “why” behind the practice – why it was created in the first place and why it exists will never change. Each time you are considering adding new products or services when marketing materials are created, or new specialties are explored, a purpose statement will help with the decision making process.
Remember, Successful businesses are businesses that adhere to a clearly defined purpose in all that they do. Likewise, to discover the CEO OF YOU, choose to become purpose-driven.
Are you ready to become purpose-driven?
If so, let’s get started today!
Click HERE to sign up for our upcoming mastermind group!
In this group, you’ll be surrounded by positive and supportive people. In that environment, you will learn how to create a purpose statement for your practice. This mastermind group will give you the tools you need to create a successful practice and work-life balance.
I look forward to seeing you in our mastermind group.
Until next time, remember to dream big, take risks, and become the CEO OF YOU!